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Oprah's Favorite Things Delivered Nationwide From We Take the Cake

Oprah's Favorite Things Delivered Nationwide From We Take the Cake



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Three years ago, I landed an interview for a project I really wanted. Determined to stamp a strong impression, I went to the fanciest cupcake shop in Washington D.C. and picked up a small box to bring with me. The crew that I interviewed with was impressed. "We love cupcakes!" they said. This quickly taught me the value of thoughtfulness. It also taught me the power of cupcakes. I earned the account.

Years later, I have watched cupcake companies become extremely popular in every city I visit. And what’s not to love? Individually wrapped sweets in smaller portions that look fun and can be eaten by hand. So I gave some thought to the cupcake craze and did a couple of searches online to see what caused this madness before getting quickly sidetracked by my only addiction bigger than sweets: CNN.

The article that caught my eye: "10 People We Wouldn’t Know Without Oprah." Number eight behind Gayle King and Nate Berkus was Lori Karmel, owner of We Take the Cake. An omen? I hopped on their web site to check it out. Not only do they offer a variety of cupcakes, but they're also making bundt cakes and layer cakes that cater to all kinds of dietary restrictions. Their menu includes a gluten-free chocolate cake, flourless chocolate cake, vegan chocolate layer cake, and all products are certified kosher. Even Oprah named their Key Lime Bundt Cake one of her "favorite things" in 2004.

To top it all off, they even deliver nationwide, which is perfect for sending that special someone a sweet treat on any occasion. I took that gift giving idea and decided it was time to do something nice for my team, so I ordered a box of eight assorted cupcakes. When they arrived, we devoured them completely. My team was happy. Now, not only did I "get the job," I got the job done as well! Hooray for cupcakes!

So, I have deemed We Take the Cake the purveyors of America’s best cupcakes. Why? Because they taste delicious and show up by way of my trusty UPS guy just after lunch. Ideal!

5 reasons I decided to have cupcakes delivered to my office:

1. I have never had cupcakes delivered from across the country and wanted proof that it is possible for cake and frosting to arrive without incident. They did — in an insulated cooler, packed with dry ice. Instructions noted that the cupcakes would stay fresh for four days.

2. Ordering online is the new black. It is — did you see the CNN Black Friday sales report? They reported that online sales increased from last year 39.3 percent on Thanksgiving Day and 24.3 percent on Black Friday, according to IBM's "IBM Fortune 500 Coremetrics" that collected real-time date from 500 different retailers.

3. I am too time deficient (e.g. busy, lazy) to wander to CakeLove or other trending cupcake hot spots in my neighborhood.

4. Southern kitchen goddess Paula Deen featured We Take the Cake red velvet cupcakes in "Quick and Easy Meals." If they are delicious enough for Paula...

5. People are predestined to favor either sweet or savory flavor profiles. I am all about the savory. But every now and again, I crave one or two bites of something decadently sweet to satisfy my craving. One WTTC cupcake is a perfect size for one person (the savory-tooth), but there is an assortment of eight (sweet-tooth). Visit WeTakeTheCake.com to learn more.

— Stefanie Payne, JustLuxe

More From JustLuxe:

• Celebrity Fashion: Best-Dressed of 2011

• Rent Oprah's Chicago Home for $15,000 a Month

• Five Last-Minute Gift Ideas for Luxury-Loving Men


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


Site lets you order from fave eateries across the country

Have you ever had a really fantastic meal when you were on vacation? The kind of meal that you keep thinking about after you’ve returned home and wish you could have whenever you wanted? Well thanks to brothers Brad and Ken Koenig, now you don’t have to travel to San Francisco to enjoy first-rate fish stew or hop a plane to Hyannis to have lobster bisque. Through their website FoodyDirect.com, customers can have regional delicacies delivered right to their door. Call it takeout with a twist.

The idea for FoodyDirect.com was spawned after the Koenigs had a top-notch meal at Joe’s Stone Crab in Miami. When Brad returned home to the West Coast, he recalls thinking how fantastic it would be to serve Joe’s cuisine at an upcoming Super Bowl party. Fortunately, Joe’s does ship their seafood and when it arrived, it was as fresh as if it had been caught and plated moments before.

“That was our epiphany,” Brad told TODAY.com. “We started to research what other eateries ship their food, and while a lot do, many of them had really crummy websites or were hard to find.”

So the Koenigs decided to create a clearinghouse site where users could log on and order the best regional specialties in one place.

FoodyDirect.com launched in October 2012 and currently has 30 restaurant partners, with more being added periodically. The Koenigs have a rigorous vetting process: they not only taste-test a potential partner’s offerings onsite—many already have a following or have been featured on “Throwdown with Bobby Flay” or as one of Oprah’s “Favorite Things”—but also evaluate the cuisine’s quality after it’s been shipped.

“Sometimes we’ll find the food is fantastic everywhere we go, but not all of them package it as well as they serve it in their restaurants,” Ken said. FoodyDirect’s orders arrive either fresh or frozen, depending on the item’s perishable nature, with serving instructions. Most items usually arrive within two days and depending on how far away you are from the purveyor—say you live in New Jersey and crave crab cakes from Maryland—your shipping costs could be less than $10.

The site lets users search by categories such as dinner party, gluten-free and meals for 2 to 4. Among the Koenig’s favorites: buffalo wings from Duff’s in Buffalo, key lime bundt cake from We Take the Cake in south Florida and bagels and lox from Sable’s in New York City.

They were kind enough to send me ribs and pulled pork from Central BBQ in Memphis and cioppino in a bucket from Phil’s Fish Market in Moss Landing, Calif., and I could not believe fresh and delicious everything was.

"What Seamless and GrubHub do for local delivery, we’re doing for regional and national delivery, but with a highly curated selection of restaurants and bakeries across America,” Ken said. Now this is a long-distance relationship we can get down with!


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